Mulberry Bayswater Buckle Bag in Black for $2100 USD at Luisa Via Roma
It all started with the Mulberry Bayswater tote – a docter’s bag, still handcrafted in UK and everyone with a sense of fashion will recognize this iconic.
Up until today the Bayswater remains hot and for a long period of time, no new design inspired by this collection was introduced, The Bayswater was a one-bag collection.
Then mulberry started to change course, they introduced a new bag, the Bayswater Double Zipped Tote. It was like the original Bayswater tote and Alexa Satchel were melted together. The design was quite similar to the original Bayswater bag, but it has two compartments and it was finished with two buckles. Obviously for those that desire large spaces, this version is an excellent choice.
Mulberry didn’t stop there, shortly after another new bag was announced, it was the Bayswater shoulder bag.
So what happened?
They transformed the original Bayswater tote to a shoulder bag, with the same signature postman’s lock closure.
And still it doesn’t stop there, because today we are going to tell you another story, the Bayswater Buckle bag have been released in store. The design is entirely inspired by the original Bayswater tote, but there is a major difference – the size is much larger.
Measuring 24 x 49 x 18 (H x W x D) in cm, with double leather top handles, made from strong and durable calfskin. It’s available in poppy red, black, in multicolor or the classic brown. For $2100 USD at Luisa Via Roma.
So what do you think? Mulberry’s strategy to diversifying their Bayswater collection was a good idea or not?
Mulberry Bayswater Buckle Bag in Poppy Red for $2100 USD at Luisa Via Roma
Launched in 2003, the Bayswater tote, using its own operational, business-like appeal was credited with turning around Mulberry’s fiscal fortunes. Back in 2004, the group posted a pre-tax profit of41,000, against losses of #2.3m the previous year, and the bag went on to become one of those British manufacturer’s core assets, regardless of the financial woes that saw its profits beneath its subsequent chief executive Bruno Guillon.Now, the bag has offered a creative opportunity for Mulberry’s new creative director Johnny Coca. The Spanish-born 40-year-old arrived in the house 10 weeks before, and his first runway collection, unveiled in February, was punky, young and studded with lots of fresh, acid-bright accessories. But together with these, he has also got designs on the archive. And next week will see the initiation of the Bayswater 2016 — Coca’s reworking of the home classic.So how did he improve it? “I was looking at the leather, I said, ‘this is fine leather, but that I could do much better’. In terms of construction, I knew I could do better. In terms of weight, better,” he says, from his studio in Paris.Coca’s Bayswater is a sleeker and chicer version. The heavy metal hardware has been peeled down — the padlock fob and metal feet are gone and the postman’s lock-plate smaller. The distinctive tree symbol has been replaced with embossed gold lettering spelling out the company name within an archive script in the 1970s. The bag has become more ordered, and also given a reinforced lining strong enough to carry laptops and tablets without changing its shape. “It’s very sensible,” says Coca. “You’ve got to adapt the plan about women’s lifestyles now. Women are different: younger, mature, functioning. They’ve a different attitude to 10 decades ago and it was very important to accommodate that bag for contemporary life.” IPhone pockets also have been added.
Mulberry Bayswater Buckle Bag in Multicolor for $2350 USD at Luisa Via Roma
Mulberry Bayswater Buckle Bag in Classic Brown for $1560 USD at Luisa Via Roma